Pioneer of color photography: comprehensive overview with unreleased photo material.

Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. The Canadian photographer worked almost exclusively with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide. In this respect, his photographs can be seen as a pre-figuration of the New Color photographers of the seventies.This book will bring together over 230 images, many never before reproduced, and will feature essays by acclaimed authors David Campany and Hans-Michael Koetzle. Fred Herzog: Modern Color will be the most comprehensive publication on this important photographer to date.

Fred Herzog (1930 – 2019) arrived in Vancouver in 1953. Professionally employed as a medical photographer, he spent his evenings and weekends photographing the city and its inhabitants in vibrant color. Though he has been working prolifically since the 1950s, Herzog was relatively unknown until a major retrospective at the Vancouver Art Gallery in 2007 brought his work to a wider public. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography.