Phở 1-100

Alex Cheung

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Softcover
108 pages
125 x 178 mm
Edition of 100
English
2024

Restaurants that serve phở often lean into names with numbers: Pho 54, Pho 68, Pho 75, Pho 79. Some choose their numbers out of convenience, displaying the digits of an address or nearby road. Others draw inspiration from a personal connection, a historically meaningful year, or superstitions about luck. This risograph-printed book documents these restaurants numbered 1 through 100. Images sourced from Google Maps Street View.