In the history of graphic design, there is no other symbol that has ever held such a duality—used simultaneously as both a positive mainstream driver and a counterculture subverter of that very mainstream.

Celebrate the smiley face’s impact on art, music, pop and alternative culture with The Sm;)e Book. Showcasing an unprecedented collection of some the world’s most potent visual communicators.


Alex Da Corte, Alex Fuller, Alex Trochut, Alfie Steiner, Alicia McCarthy, Anthony Sarcone, Aurel Schmidt, BANKSY, Carlos Valencia, Jake & Dinos Chapman, Chris Alborano, Cody Hudson, Curtis Kulig, DB Burkeman, Derek Gardner, Destroy All Monsters, Eric Elms, Erik Foss, Greg Bogin, IMBUE, INVADER, James Cauty, James Joyce, Jeremy Deller, KATSU, Mark Flood, Matthew Nichols, Misaki Kawai, Norman Cook (a.k.a. Fatboy Slim), Patrick Rocha, Paul Insect + BÄST, Paul Weston, Philip Gerald, Rachel Maclean, Richard Prince, Rich Browd, Rob Pruitt, Ron English, Sadie Benning, Sayre Gomez, SKULLPHONE, Tyrrell Winston, Wolfgang Tillmans, Yung Jake, and 1UP CREW.