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Ursula Rodel is one of the most famous and influential fashion pioneers in Switzerland. In her work, fashion, design and art merged into a life full of extremes. From a country girl, she developed into a New Wave icon and later into an internationally sought-after costume designer. She founded her own fashion label THEMA SELECTION and outfitted film stars such as Catherine Deneuve. Despite her steep professional rise, Ursula Rodel remained true to herself throughout her life. Her biography is unconventional and glamorous.

To accompany the exhibition at the Landesmuseum in Zurich (until March 31st 2024), which was able to acquire the fashion designer's estate, Sturm & Drang publishes the accompanying book of photographs from her extensive archive. Using Polaroids with portraits of herself and her muses, postcards, notebooks and contact sheets, the narrative delves deep into the 1970s and 80's. Into a world of upheaval, of contrasts, of the fashionable avant-garde and of strong, independent women. Into the world of Ursula Rodel.