Prada Archive 1998-2002

Norbert Schoerner

IDEA

Softback with archival-box greyboard covers
4 punched holes through the whole book
178 pages
First edition of 750
220 × 297 mm
ISBN 9781739591847
2024

A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.